January 2010
23 posts
2 tags
"New" and Improved?
The other night I was settling in for some brain twinkie television, and lo’ and behold, I saw a commercial for this: <—Whaa? Yes, ladies and gentleman, this is NyQuil “Less Drowsy” Cold and Flu - the latest addition to the Vicks family of pills, caps, and syrups. There are now so many to choose from that Vicks has it’s own “symptom checker”, where...
Jan 26th
3 notes
1 tag
100 Word Book Review: David Meerman Scott’s New... →
One key takeaway: Whether you’re a business, a blogger, or both – you live and die by the content you create. Becoming a thought leader isn’t about necessarily being the expert – it’s about knowing what content your community wants and being able to deliver it WHEN they want it – at that precise time – even if the customer or reader doesn’t know they want it yet. Thought leadership is unique,...
Jan 25th
“Marketing is what happens when you’re not trying, when you’re being transparent...”
– Seth’s Blog: In between frames (via caterpillarcowboy)
Jan 21st
12 notes
Today feels like...this. →
Jan 20th
2 tags
Meeting expectations? Aim higher.
For Christmas, this lucky girl received the holy grail of all cookware - stainless steel All-Clad pots and pans. After I wrestled with the 90 feet of bubble wrap surrounding my set (let me at it damnit!), I was surprised to find under each lid: a card thanking me for choosing All-Clad, a lifetime warranty and small piece of paper stating… This piece was hand-inspected by [Name of...
Jan 18th
7 notes
Jan 14th
188 notes
1 tag
Coke drops campaign sites in favour of social... →
mktg4nerds: Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate…
Jan 14th
1 tag
What are you wondering? →
Alright, I’ll try it…
Jan 12th
1 tag
“There’s so much I can give to many, and there’s so much many can give to me. So,...”
– Collaboration 3.0, Carlos of OwlSparks On creating give-win situations and taking a “step back”
Jan 12th
2 tags
WatchWatch
Mr. Splashy Pants: A lesson in losing control on the web. (Hint: It’s okay to let go)
Jan 11th
2 tags
Junk Food Marketing Addition
What if your customers tell you that your product was terrible. What would you do? In the past, it was easy for businesses to hide from this sort of criticism or negative feedback from the masses. With the emergence of social media however, businesses must now make a decision between remaining mum or using it as an opportunity to tackle the problem head on. Look at what Dominos Pizza is...
Jan 7th
1 tag
“If you set your goals ridiculously high and it’s a failure, you will fail above...”
– James Cameron (via entrepreneurwisdom)
Jan 7th
17 notes
1 tag
101 B2B Marketing Clichés →
The top ten? The crystal ball The lightbulb The stopwatch The handshake The jigsaw The egg timer The cogs The tape measure The baton The eye My vote is for the handshake - the unholy mother of all marketing clichés. Gross.
Jan 6th
1 tag
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
– Ian Wallace in response to Hugh Macleod’s Evil Plans and Big Companies
Jan 5th
1 tag
Best Business Blogs of 2009
(via trinet) The 75 Best Business Blogs of 2009 | Business Pundit
Jan 5th
1 tag
“A brand for a company is like a reputation for a person. You earn reputation by...”
– Jeff Bezos, Amazon.com From the Young Entrepreneur Profile on Jeff Bezos
Jan 5th
2 tags
10 Ways to Translate Social Media Success into... →
I like (in bold)… Represent yourself, or your product, honestly. Impact people in real life. View yourself as others view you. Be respectful of others. Be unique. Don’t follow the pack. Embrace your competitive advantages. Listen to feedback and improve. Stand your ground. Stay consistent with whatever path you choose.
Jan 4th
1 tag
Jan 4th
1 tag
Found: Mystery Google Tool →
I opened my iGoogle page today, and sittin’ right there between “maps” and “wave” is a never-before-seen tool called “Subscribed Links”. What you can do with Subscribed Links: Create search results specific to your product, service, or expertise. Design a basic version in minutes to see how it works. Build a dynamic version using XML, TSV, or RSS...
Jan 4th
2 tags
“But social media’s not a product you foist on others, or some rigid business...”
– Do you live social by David Armano (via lanipauli)
Jan 4th
2 tags
2010 Predictions: 10 Marketing Winners and Losers →
I just started following this blog (per Mike Arauz’s suggestion). I’ve been having quite a few heated conversations lately on the concept of “free” information, so I was happy to see this listed in the latter category. “Yes, information wants to be free, but at some point all those Social Media networks and cool app developers need to start turning a profit.  We...
Jan 4th
1 tag
“One of the most important lessons in life and in business is to learn how to...”
– Diane Von Furstenberg (via lanipauli)
Jan 2nd
2 tags
“Anything that is useful to both dissidents in Iran and Martha Stewart has a lot...”
– Clay Shirky Why Twitter Will Endure - NYTimes.com (via fred-wilson)
Jan 2nd
18 notes