December 2009
51 posts
12 New Year’s Resolutions for Your Online... →
I’m going to try my hardest to adopt #11: Don’t bite off more than you can chew. While you are analyzing your prospective New Year’s resolutions, you may realize that you did not focus very well during 2009. Don’t try and fix everything all at once, because you will likely become overwhelmed. Prioritize and make sure that you can pay attention to those areas that you need to, regularly,...
Dec 30th
2 tags
“Speak $^ing English! Prospects don’t want to whip out decoder rings for...”
–  Jim Nichols of Catalyst:SF, How to Avoid Dog Whistle Marketing His three suggestions? Speak $&#^ing English, talk to people, and find prospects who like to be first and build from there.
Dec 29th
1 tag
A Year In Review: 2009 Social Marketing Trends →
Jeremiah Owyang’s latest article in Forbes
Dec 29th
4 tags
6 Keys to B2B Blogging Success
Jeffrey Cohen of Social Media B2B spells out a combination of skills, knowledge and personality traits that are necessary for a successful corporate blog. Without further ado, I give you his list and my own additions… 1. Idea Generator Every article you read, every conversation you have, and everything you encounter in your daily life can become a blog post. I like to use AllTop to find...
Dec 29th
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“You can buy attention (advertising) You can beg for attention from the media...”
– Social Media Marketing Explained in 61 Words, David Meerman Scott
Dec 28th
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“That humorous observation raises a legitimate point: a growing industry needs...”
– In the past few weeks I’ve noted several articles regarding the growing number of social media “experts”; from questionable certification programs to self-proclaimed gurus across the web. The conversation seems to be picking up… Mashable’s article about the plethora of...
Dec 28th
6 notes
Dec 22nd
1 tag
Google Giving
Each year, Google sends out gifts to its users of its AdSense and AdWords products - this year, these were nowhere to be found. Why? It looks like Google has sent out a message to all AdSense and AdWords partners letting them know that they’ve decided to do “something a little different this year.” “This gift is for someone very special: Everyone. Because charities are experiencing their...
Dec 21st
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“Competition and the market are like water. They go where they want.”
– Seth Godin, You don’t have the power
Dec 21st
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“Facebook and Twitter in particular seem to have an army of supporters in the...”
– Articles About Marketing And Twitter Are Almost Never Gold - Adam Singer (via mktg4nerds)
Dec 21st
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100 Social Media & Content Marketing Predictions... →
What does one sent email and two tweets equal? Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. (Read: Seth Godin, Mike Volpe, Mike Arauz and many more). I can’t wait to read this in its entirety this weekend… What about you, what is your prediction for how brand marketers will create and distribute their...
Dec 18th
1 tag
Giving "swag"
Earlier this week I was tasked with pricing out leave behinds for a high-tech client. Let me tell you, I loathe tchotcke. So, I went on a hunt for a gift that was useful, brandable, and had a geeky “wow” factor. I dove deep into the world of nerd (ThinkGeek and Geekologie are actually quite amusing), and amidst thousands of “meh” options I finally found one that fit the...
Dec 18th
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“I have no special talent. I am only passionately curious.”
– Albert Einstein (via ckck) (via wearethedigitalkids) (via lanipauli)
Dec 18th
91 notes
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“…when we ask you to look people in the eye, be creative, brainstorm, be...”
– Seth Godin, Different kinds of work
Dec 17th
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Top Business Buzzwords of 2009 to Be Banned «... →
via mktg4nerds
Dec 17th
2 notes
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What I've taken away from 'What Matters Now'
lanipauli: It took me a few days but I have finished Seth Godin’s What Matters Now e-book. So many nuggets of information, thoughts, and challenges to our way of thinking - favourites were: After a decade of truly spectacular underachievement, what we need now is less management and more freedom - fewer individual automatons and more autonomous individuals (Daniel Pink) What if we made...
Dec 16th
3 tags
WatchWatch
Building the B2B Business Case for Social Media 1 of 9 B2B social media presentations worth watching
Dec 15th
4 tags
Twitter experiments with new business feature →
Twitter is testing a new feature it calls “Contributors.” Basically, it allows business accounts to be controlled by multiple Twitter users. Here’s how Twitter explains the new feature: The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their...
Dec 15th
4 tags
Oh Sn.ap! Facebook And Google Get Into The Short... →
Round one of the url shortener throwdown Both Facebook and Google announced url shortening services (aptly named fb.me and goo.gl). Round two, in which Bit.ly tells Google to piss off Bit.ly is rolling out a new service called bit.ly Pro, which allows Web publishers to bit.ly to send out short links with their own branded (short) domain names such as nyti.ms, 4sq.com, mee.bo, or tcrn.ch....
Dec 15th
3 tags
“The rush to be first is a fool’s race. And being scared away from an existing...”
– Scott Olson, There’s no medal for first to market I’m feeling rather entrepreneurialish today - something about an office cube gives me the “gotta-get-outta-heres” on Mondays.
Dec 14th
2 tags
A B2B message from The Man in the Chair →
Via Mark Eardley It might be hard to believe, but the print ad above is 50 years old. Promoting the business, professional and technical magazines published by McGraw Hill, the message is as fresh and relevant today as it was fifty years ago: sales start before your salesman calls. In July this year, the Business Marketing Association staged a ‘live’ version of the ad. ‘The Man In The Chair...
Dec 14th
3 tags
Startup-Hunting at the End of the Earth →
A neat article about an organization called Endeavor that searches worldwide for high-impact entrepreneurs and start-ups to support. Endeavor searches through hundreds of thousands of entrepreneurs and makes its selections at one of five annual International Selection Panels held all over the world. To date, Endeavor companies have: Generated some $3.15 billion in revenues Generated nearly...
Dec 14th
4 tags
“Now, more than ever, we need a different way of thinking, a useful way to focus...”
– Seth Godin, What Matters Now: get the free ebook Seth’s new ebook “What Matters Now” includes 70 big thinkers, each sharing an idea for you to think about as the new year approaches. “From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from...
Dec 14th
2 tags
10 Ways Blogging Will Simplify Your Marketing... →
From Hubspot’s Inbound Marketing blog: Search Engine Optimization Social Media Optimization Lead Generation Educational Value Thought Leadership Nurturing PR Brand Building Recruiting Company Communication I just began a corporate blog for my office, and we are paying the closest attention to numbers 1, 4, 5, 8, and 9. Why does your company blog?
Dec 14th
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“Starting this month, we’d like to focus on how professionals from different...”
– LinkedIn » Survival of the Fittest Professionals (via mktg4nerds)
Dec 14th
2 notes
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Dec 14th
2 tags
Top 80 B2B Marketing Posts for 2009 →
Anybody else have any good ones?
Dec 11th
3 tags
WatchWatch
golfnutbrian: How Cisco Systems uses social media.
Dec 10th
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“It’s a process, not an event. Dating is a process. So is losing weight,...”
– The reason social media is so difficult for most organizations, Seth Godin
Dec 10th
4 tags
Facebook Changes Privacy Policies, Impacts B2B... →
Dec 10th
1 tag
“A “social media certification” would certify you in what, exactly? Your ability...”
– Olivier Blanchard, Let’s get constructive about the future of Social Media Certifications This is actually the third post Olivier has written in the past week or two regarding social media certifications, and he continues to blog about it in response to the hundreds of comments on each of these...
Dec 9th
1 tag
Regifting your B2B content. 'Tis the season!
Why repackage content? In another clever Savvy B2B Marketing post, Michele remarks: Often, your readers don’t get a chance to read everything, so they appreciate it when you put it together in one place. And, you have new readers who may have missed your best stuff. You can incorporate feedback you received from the initial content to make the new piece stronger (giving credit, of...
Dec 9th
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Dec 9th
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Google beefs up for large businesses →
I’m sorry…Maybe I’m not to quick on the uptake but… “For those of you who haven’t tried them, a Google Group is basically an email list…Google improved Groups recently by adding the ability to share Docs, Calendars, and more with a group, rather than individual email addresses.” …this sounds an awful lot like Google Wave, no? Could this be a slimmed...
Dec 9th
3 tags
“We use our own lingo within our own company so much it becomes natural to us. We...”
– Why We Can’t Resist Buzzwords and Gobbledygook Kathryn Roy of Precision Thinking
Dec 9th
6 tags
On Google, Real-Time Searches, and B2B Marketing
Earlier this week there was a lot of chatter surrounding the introduction of “tweets” to Google searches. As I was scrolling through the never-ending Google Reader queue of “Google includes real-time search” blog posts, I stopped at one in particular. This one. (Google Will Force All B2B Companies to Tweet). Blogger Kipp Bodnar remarks: In recent years B2B companies have...
Dec 9th
2 notes
2 tags
Dec 9th
1 tag
Dec 8th
1 tag
Dec 8th
12 notes
2 tags
Marketing Fail
Microsoft and department megastore Saks Fifth Avenue partnered in a big Christmas promo for Windows 7, which includes the OS powering the store’s window display. In the windows are several screens showing a live Twitter stream… Posts sent through Twitter hashtagged #HolidayWindows automatically show up on the display. Obviously Microsoft didn’t think this one through, and Mac users...
Dec 4th
1 note
1 tag
Dec 4th
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How World AIDS Day Mastered the Multifaceted... →
Tactics from Facebook, Twitter, YouTube, Flickr, and Google…
Dec 3rd
3 tags
Uh, baking a blog? An analogy I completely...
From HubSpot’s recent “How to Bake a Blog” post: How to Bake a Delicious, Content-Filled Blog INGREDIENTS 1 blogger (preferably someone passionate about content production) 1 RSS reader  (set up and containing blogs related to your industry) 1 URL  (with Typepad or Blogspot accounts removed and discarded) Blog Analytics, installed 2 cups Social Media 1 cup SEO 1 Image, iconic...
Dec 2nd
1 note
2 tags
WatchWatch
Compilation of 50 brands making the best use of their Facebook pages
Dec 2nd
“So many traditional marketers and seasoned PR folks throw their training and...”
– Jeffrey Cohen, Social Media B2B
Dec 2nd
2 tags
Big Brands Making Improvements Based On What... →
Examine Your Social Media Strategy Using the Following Questions Do I know what words and phrases customers are using to describe my brand online? Do I know what my users are saying about my competitor’s brands? Am I using this information to differentiate myself from my competitors? Do my customers and prospects know where I’m at online? Do they know I’m watching and listening? Do I have...
Dec 1st
3 tags
“…if your CEO was a kid, you wouldn’t worry about failing, care that...”
– What if your CEO was a kid?
Dec 1st
3 notes
2 tags
For when your B2B company rejects social media... →
Stealth social media campaign advice…and more…
Dec 1st
3 tags
“..As a customer, I find this type of approach to sales to be largely annoying to...”
– An excerpt from a Fortune 500 CEO’s automated response to unsolicited emails, on using inbound vs. outbound marketing
Dec 1st
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And, I'm Back...
Apologies for the lack of new posts…I’m been playing the “I only missed a day of work but somehow am a week behind” game since Thanksgiving. My Google Reader is about to explode so without further ado, I give you…: 3 B2B Mobile Trends to watch in 2010: Social Media B2B Location-Based Integration With All Mobile Applications Multifaceted Customer Service...
Dec 1st